Crafting experiences for people, planet and profits.
Research and Strategy for behavioural change and impact.
I support companies in creating experiences for people that have a positive impact on our community, planet and profits.
With increased pressures of climate change, inflation and social injustices, people today call for change in the market. A study by Accenture shows that 64% of customers wish that companies would respond faster to their changing needs.
I help companies identify core needs and friction points in the experience through research and co-design activities, and ideate on solutions that serve people, planet and profits.
About me.
I was born in Sweden and raised with nature as a core part of my identity. Moving abroad at an early age, I became fascinated by human behaviour in cultures in relation to the technology and services that bind us together.
With a Msc in Applied Cognitive Psychology and over 5 years in the UX industry, I’ve helped companies create experiences of their products and services by understanding customer needs, and tailoring solutions and strategies in line with those needs.
I’ve worked with various stakeholders in fast-paced environments and complex ecoystems, which has given me vast expertise in advocating for user needs while working towards business success.
My Specialities
All services draw on practices and frameworks from psychology, UX research, behavioural design, service design and life-centered design.
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Uncovering core needs and challenges among people to offer market opportunities.
Closing the gap between user experience and design decisions by offering actionable insights. -
Identifying and designing improvements from research insights, which ultimately change behaviours.
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Drawing on frameworks to help organisations map and inquire friction points to identify opportunities in their ecosystem.
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Offering advice on how to build and scale research practices for success.
Experience highlights
Work experience
Klarna - Leading UXR across several domains and high-stakes projects, and building UXR practices in e-commerce.
Backbase - Leading UXR in digital engagement and studies in retail and business banking.
Liftov - internship consulting UX research and behavioural design.
Academic / Certifications
Life Centered design Certified on designing product and services from a planetary and community perspective.
Storytelling for Influence Certified on powerful storytelling.
Msc Applied Cognitive Psychology from Leiden University. Thesis on how rewards affect cognitive control.
Bsc Psychology From Leiden University
Case highlight
User Experience Research for helping customers make sustainable choices at Klarna.